This toolkit is designed to equip members of the Association of Immunization Managers (AIM) and their staff with the tools and information necessary to promote vaccine confidence across the nation and its territories. For even more resources, visit the AIM resource library.
Lessons From the Field: Promoting Vaccine Confidence
Lessons from the Field: Promoting Vaccine Confidence provides key lessons learned from select immunization programs and stakeholders that have substantial experience addressing vaccine hesitancy and vaccine confidence in their communities.
Chapter 1: The Legislative Process and Other Forums
Chapter 2: Managing Vaccine Hesitancy During an Outbreak - a Focus on Cultural Competence
The purpose of this chapter is to describe important steps for identifying and engaging with communities at risk for vaccine-preventable diseases in culturally competent ways to manage vaccine hesitancy, particularly in outbreak situations. Highlighted within each step are key considerations, experiences from the field, immunization program and stakeholder insight, lessons learned, and resources to support programs’ efforts to engage communities.
Vaccine Confidence Toolkit Webinar Series: Increasing Flu Vaccine Confidence Within African American Communities
On August 18, 2020, AIM hosted the second webinar in its Vaccine Confidence Webinar series. The webinar focused on recent research on flu vaccine uptake trends within African American communities and offered examples of public health partnerships supporting flu vaccine confidence.
Dr. Sandra C. Quinn of the University of Maryland Center for Health Equity presented her research related to the cultural factors and demographic trends within African American communities that influence flu vaccine uptake. Dr. Laura Lee Hall of the Center for Sustainable Health Care Quality and Equity presented on building partnerships with health care systems and researchers to identify ways to increase equitable flu vaccine coverage.
Dr. Quinn's Published Research
Download the following published research articles from Dr. Quinn:
- “You don’t trust a government vaccine”: Narratives of institutional trust and influenza vaccination among African American and white adults (2019, PDF)
- Home remedy use and influenza vaccination among African American and white adults: An exploratory study (2019, PDF)
- Using classification and regression tree analysis to explore parental influenza vaccine decisions (2019, PDF)
- African American adults and seasonal influenza vaccination: Changing our approach can move the needle (2018, PDF)
- Breaking down the monolith: Understanding flu vaccine uptake among African Americans (2018, PDF)
- Exploring Racial Influences on Flu Vaccine Attitudes and Behavior: Results of a National Survey of African American and White Adults (2017, PDF)
- Exploring racial influences on flu vaccine attitudes and behavior: Results of a national survey of White and African American adults (2017, PDF)
- Determinants of trust in the flu vaccine for African Americans and Whites (2017, PDF)
- Determinants of influenza vaccination among high-risk Black and White adults (2017, PDF)
- The influence of social norms on flu vaccination among African American and White adults (2017, PDF)
- Exploring the Continuum of Vaccine Hesitancy between African American and White Adults: Results of a Qualitative Study (2016, PDF)
Vaccine Confidence Toolkit Webinar Series: Engaging Communities to Build Vaccine Confidence
To successfully build vaccine confidence in a community, you need to engage multiple types of community leaders to build trust and address vaccine misinformation. Public health’s strongest immunization advocates include parents, coalitions, and religious and community leaders. On November 10, 2020, AIM hosted a webinar with several advocate groups who shared the work they are doing to educate their stakeholders on vaccination and offered tips/lessons learned for engaging communities to build vaccine confidence.
Vaccine Confidence Toolkit Webinar Series: Engaging Faith Leaders in Improving Vaccine Confidence
On April 7, 2021, AIM hosted an interfaith webinar with religious leaders from Muslim, Jewish, and Christian communities on building vaccine confidence in faith communities. Through presentations and an interactive Q&A panel, presenters shared best practices for building partnerships with faith leaders to increase vaccine confidence.
AIM has created these templates for distributing reminder/recall postcards, communicating directly with providers, and communicating through social media.
Email [email protected] with any questions or requests for alternative template formats.
Routine Immunization Postcard and Social Media Graphic Templates
Each template link provides you access to download a customizable PDF, as well as the Adobe InDesign files, fonts, and images so you can customize the templates with your program logo, branding and information. Canva templates are available upon request.
Incorrect vaccine information is the single biggest issue in immunization today. Vaccine confidence and support have suffered over the years as incorrect information is more widely disseminated. AIM has compiled correct information about vaccines for public health practitioners and providers to use in their outreach and education efforts.