This toolkit is designed to equip members of the Association of Immunization Managers (AIM) and their staff with the tools and information necessary to promote vaccine confidence across the nation and its territories. For even more resources, visit the AIM resource library.

Lessons From the Field: Promoting Vaccine Confidence

Lessons from the Field: Promoting Vaccine Confidence provides key lessons learned from select immunization programs and stakeholders that have substantial experience addressing vaccine hesitancy and vaccine confidence in their communities. The three chapters of the guide cover the legislative process, cultural competence, and incorrect vaccine information.

Download the Full Guide (PDF)

Chapter 1: The Legislative Process and Other Forums

Promoting Vaccine Confidence Toolkit Cover

Chapter 1 of Lessons From the Field: Promoting Vaccine Confidence highlights insight, lessons learned, and resources to help immunization programs minimize the impact of vocal vaccine opposition during legislative and rulemaking processes and maximize efforts to inform policymakers of the value of immunization.

Chapter 2: Managing Vaccine Hesitancy During an Outbreak - a Focus on Cultural Competence

AIM Vaccine Confidence Toolkit Cover Chapter 2

In chapter 2 of Lessons from the Field: Promoting Vaccine Confidence we describe important steps for identifying and engaging with communities at risk for vaccine-preventable diseases in culturally competent ways to manage vaccine hesitancy, particularly in outbreak situations. Highlighted within each step are key considerations, experiences from the field, immunization program and stakeholder insight, lessons learned, and resources to support programs’ efforts to engage communities.

Chapter 3: Addressing Incorrect Vaccine Information

In chapter 3 of Lessons from the Field: Promoting Vaccine Confidence we describe important steps for understanding and addressing incorrect vaccine information; summarizes the different types of incorrect information; and provides key considerations, experiences from the field, immunization program insight, lessons learned, and resources to help programs (and their partners) address incorrect vaccine information.

Vaccine Confidence Toolkit Webinar Series: Translating Vaccine Confidence into Practice

AIM hosted the Translating Vaccine Confidence Research into Practice Webinar on Tuesday, September 6, 2022. This webinar featured three evidence-based models to increase vaccine confidence in communities:

  1. the ASPIRE framework
  2.  LetsTalkShots
  3. the ImmYounity module

Through presentations and a Q&A panel, immunization programs gained new tools to help healthcare providers, pharmacists, and community partners increase vaccine confidence in their communities.

Speakers:
Angela Shen, ScD, MPH; Visiting Research Scientist, Children’s Hospital of Philadelphia; Adjunct Associate Professor, Perelman School of Medicine & Senior Fellow, Leonard Davis Institute, University of Pennsylvania
Daniel Salmon, Ph.D., Director and Professor, Institute for Vaccine Safety at Johns Hopkins Bloomberg School of Public Health
Amy Nicholas, PharmD, Medical Managed Care Director, Vaccines at Sanofi (presentation not recorded)

Vaccine Confidence Toolkit Webinar Series: Engaging Rural Pharmacies to Increase Vaccine Access and Confidence

AIM hosted Engaging Rural Pharmacies to Increase Vaccine Access and Confidence Webinar on Tuesday, January 18, 2022. The webinar provided resources and perspectives from Laura Lee Hall, Ph.D., President of the Center for Sustainable Health Care Quality and Equity, who discussed the flu and COVID-19 vaccine DRIVE Toolkit (Demonstrating Real Improvement in Value and Equity). Amy Nicholas PharmD, Medical Managed Care Director at Sanofi Pasteur, shared the ImmYounity module for pharmacists in having vaccine conversations with patients. Through presentations, highlighted resources, and an interactive Q&A panel, immunization programs learned how pharmacies can play a role in bridging vaccine access gaps in rural communities.

Speakers:
Laura Lee Hall Ph.D. (President of the Center for Sustainable Health Care Quality and Equity)
Amy Nicholas PharmD (Medical Managed Care Director at Sanofi Pasteur)

Presentation Resources

Vaccine Confidence Toolkit Webinar Series: Understanding Rural Health Challenges and Building Successful Partnerships to Achieve Vaccine Confidence

AIM hosted Understanding Rural Health Challenges and Building Successful Partnerships to Achieve Vaccine Confidence Webinar on Tuesday, November 9, 2021. The webinar provided perspectives from the immunization coalition and program leaders about how they’ve partnered to boost vaccine confidence, as well as national perspectives on challenges and strategies in rural communities for overcoming access and vaccine hesitancy issues. Through presentations and an interactive Q&A panel, Immunization Programs learned best practices for creating successful partnerships to build vaccine confidence.

Speakers:
Dr. Yabo Beysolow (Pediatrician, Subject Matter Expert, REACH)
Karen Sharpnack (Executive Director, Idaho Immunization Coalition)

Presentation Slides

Vaccine Confidence Toolkit Webinar Series: Partnering with Community Health Workers to Increase Vaccine Confidence

AIM hosted the Partnering with Community Health Workers to Increase Vaccine Confidence on October 4, 2021. The webinar provided perspectives from community health workers and immunization programs and their important role in health systems and public health through presentations and an interactive Q&A panel. Watch to learn best practices for building partnerships with community health workers.

Speakers:
Alma Galván (Migrant Clinicians Network)
Denise Smith (Executive Director; National Association of Community Health Workers)
Venus Ginés (President/Founder of Día de la Mujer Latina)
Michelle Di Miscio and Brianne Ramos, (Washington State Department of Health – Community Health Workers program)

Presentation Slides

Webinar Notes

Vaccine Confidence Toolkit Webinar Series: Engaging Faith Leaders in Improving Vaccine Confidence

On April 7, 2021, AIM hosted an interfaith webinar with religious leaders from Muslim, Jewish, and Christian communities on building vaccine confidence in faith communities. Through presentations and an interactive Q&A panel, presenters shared best practices for building partnerships with faith leaders to increase vaccine confidence.

Vaccine Confidence Toolkit Webinar Series: Engaging Communities to Build Vaccine Confidence

To successfully build vaccine confidence in a community, you need to engage multiple types of community leaders to build trust and address vaccine misinformation. Public health’s strongest immunization advocates include parents, coalitions, and religious and community leaders. On November 10, 2020, AIM hosted a webinar with several advocacy groups who shared their work to educate their stakeholders on vaccination and offered tips/lessons learned for engaging communities to build vaccine confidence.

Vaccine Confidence Toolkit Webinar Series: Increasing Flu Vaccine Confidence Within African American Communities

On August 18, 2020, AIM hosted the second webinar in its Vaccine Confidence Webinar series. The webinar focused on recent research on flu vaccine uptake trends within African American communities and offered examples of public health partnerships supporting flu vaccine confidence.

Dr. Sandra C. Quinn of the University of Maryland Center for Health Equity presented her research related to the cultural factors and demographic trends within African American communities that influence flu vaccine uptake. Dr. Laura Lee Hall of the Center for Sustainable Health Care Quality and Equity presented on building partnerships with health care systems and researchers to identify ways to increase equitable flu vaccine coverage.

Vaccine Confidence Toolkit Media Materials

AIM has created these templates for distributing reminder/recall postcards, communicating directly with providers, and communicating through social media.

Email [email protected] with any questions or requests for alternative template formats.

Routine Immunization Postcard and Social Media Graphic Templates

Each template link provides you access to download a customizable PDF, as well as the Adobe InDesign files, fonts, and images so you can customize the templates with your program logo, branding and information. Canva templates are available upon request.

This resource was made possible through support from Sanofi Pasteur. Learn more about our corporate allies here.

Sanofi Pasteur

Promoting a Vaccine in a Pandemic Training

This workshop is focused on building skills to promote vaccine confidence.

This resource was made possible through support from GSK. Learn more about our corporate allies here.

Project VCTR Immunization Program Dashboard

Project VCTR (pronounced “Vector”) tracks, identifies and responds to vaccine-related media conversations across the nation. Access vaccine conversation themes and trends observed at the national and state levels through this dashboard.

types of incorrect vaccine information

Incorrect Vaccine Information

Incorrect vaccine information is the single biggest issue in immunization today. Vaccine confidence and support have suffered over the years as incorrect information is more widely disseminated. AIM has compiled correct information about vaccines for public health practitioners and providers to use in their outreach and education efforts.

Read More About Incorrect Vaccine Information

Connecting the Dots: Vaccine Confidence

The Vaccine Confidence Connecting the Dots guide offers vaccine confidence resources for various target populations.
Read More About Incorrect Vaccine Information

Translating Vaccine Confidence Research into Practice

The Translating Vaccine Confidence Research into Practice webinar provided immunization programs tools to help increase vaccine confidence in their communities.
Read More About Incorrect Vaccine Information

COVID-19 Vaccines: Vaccine Safety FAQs, Dispelling Vaccine Myths

This PowerPoint slide set was developed by iREACH Subject Matter Experts Dr. Yabo Beysolow and Lisa Jacques-Carroll to answer frequently asked questions about COVID-19 vaccine safety and dispel common myths about COVID-19 vaccines.
Read More About Incorrect Vaccine Information
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