Mother and daughter smiling and looking at one another

iREACH Program

REACH (Racial and Ethnic Approaches to Community Health) is a national program administered by the Centers for Disease Control and Prevention (CDC) to reduce racial and ethnic health disparities.

AIM has partnered with CDC to engage and support participating REACH organizations in their efforts to address racial and ethnic disparities related to COVID-19 and flu vaccination coverage.

Through this partnership—known as iREACH—recipients plan and carry out local, culturally appropriate programs to address racial and ethnic disparities in immunization coverage among Black/African American, Latino, Asian, American Indian, and Pacific Island/Alaska Native communities.

AIM provides a platform for REACH recipients to store and share materials, as well as facilitate communication with and between organizations. AIM also provides opportunities for support, collaboration among REACH recipients, coaching, and learning focused on navigating implementation challenges and sharing successes and promising practices.

REACH Recipient Hub

You can find all of our publicly-available REACH resources in the AIM Resource Library. If you are a reach recipient, please visit the iREACH Hub for more resources, events, and meeting recaps.

REACH Resources & Spotlights

iREACH Lessons Learned Report: National Environmental Scan
The Lessons Learned Report: National Environmental Scan contains a comprehensive national review of publicly available information on COVID-19 and flu vaccine campaigns and messaging from March 2020–June 2023.
COVID-19 Vaccine Education Resources for iREACH Recipients and Partners
REACH created a list of quality educational resources from trusted sources to assist in improving health equity & COVID-19 vaccination rates.
Episode 8: REACHing for Vaccine Equity Holistic Approaches to Improve Health Outcomes – RAO Community Health/Carmenia Consulting, LLC
In this final episode of REACHing for Vaccine Equity, meet a team using innovative approaches to improve COVID-19 and flu vaccination rates.
Episode 7: REACHing for Vaccine Equity Innovative Strategies to Build Vaccine Confidence in a Hispanic/Latino Community – Penn State College of Medicine
In this episode of REACHing for Vaccine Equity, learn how activating trusted partners led to vaccine success in this vibrant community with strong family connections.
Episode 6: REACHing for Vaccine Equity Building Vaccine Trust in the Rural South – The Wellness Coalition
In this episode of REACHing for Vaccine Equity, learn from a community health leader who addressed generational mistrust of vaccines with education and compassion.
Episode 5: REACHing for Vaccine Equity Determinants of Health & Vaccine Equity – Worcester Division of Public Health and City of Worcester
In this episode, learn how one COVID-19 and flu vaccination program tackled disease prevention, grew healthcare access, and improved vaccine equity in a cross-city effort.
Episode 4: REACHing for Vaccine Equity Building Trust and Vaccine Access – CAI Global and Buffalo Center for Health Equity
Stan Martin, MM, and Ebony M. White in Buffalo, NY, share how they built vaccine confidence and amplified community voices through trusted messengers.
REACHing for Health Equity: Promoting Healthy Nutrition/Food Hubs and Vaccines Webinar
The April REACHing for Health Equity webinar focused on promoting healthy nutrition habits and food hubs with Presbyterian Healthcare Services.
Episode 3: REACHing for Vaccine Equity Food Hubs & Vaccine Clinics – Presbyterian Community Health
Community health leaders from New Mexico's Presbyterian Community Health share their successes and challenges in co-launching COVID-19 and flu vaccine clinics at a local food hub providing fresh food.
Episode 2: REACHing for Vaccine Equity Guest Multnomah County Health Department
Community health leaders from the Multnomah County Health Department share successes and challenges in reaching patients with heart disease in this REACHing for Vaccine Equity episode.
REACHing for Health Equity: Kidney Disease and Vaccines Webinar
This webinar is part of a series of informative webinars created to complement the iREACH 2023 podcast series, REACHing for Vaccine Equity. In March, we focus on Kidney Disease and Vaccines and a presentation from REACH recipients from the National Kidney Foundation of Michigan.
Episode 1: REACHing for Vaccine Equity Guest National Kidney Foundation of Michigan
Community health leaders from the National Kidney Foundation of Michigan share successes and challenges in reaching kidney disease patients with flu and COVID-19 vaccination in this REACHing for Vaccine Equity episode.

For More Information

Contact the REACH program, to learn more about collaborating to support REACH recipients.

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