The Science of Vaccine Communication: Research to Practice

AIM hosted The Science of Vaccine Communication: Research to Practice, a vaccine confidence webinar, on September 18. This session focused on strategies for building vaccine confidence through evidence-based and effective vaccine communication. Attendees gained practical insights on how to communicate intentionally, build trust, and support vaccine confidence in their communities. The two speakers included:

• Xiaoli Nan, PhD, a professor in the department of communication at University of Maryland, who shared her findings on the evolution of vaccine communication research. These findings included current research gaps and considerations for the future of vaccine confidence research, and emerging communication tools and strategies.
• Elisabeth Marnik, PhD, a science communicator and immunologist, who discussed principles of effective science communication, provided tools for building trust and engagement, and shared valuable communication tips for public health professionals.

The webinar also featured a fireside chat with both speakers.