Quick Guide to Adult Vaccine Messaging

Vaccines aren’t just for kids, but many adults don’t know they are vulnerable to vaccine-preventable diseases. It can be challenging to convince adults, without a health care provider recommendation, that they should be vaccinated, even if they have a high risk of complications from vaccine-preventable diseases due to conditions like heart disease or asthma. This Quick Guide to Adult Vaccine Messaging from the National Adult and Influenza Immunization Summit (NAIIS) provides some effective, research-tested messages you might like to use, as well as tips on customizing your approach and language depending on your audience.