Immunization Program Policy Resource Guide: Chapter 3

Chapter 3: Effective Strategies for Educating Policymakers

AIM policy toolkit chapter 3: effective strategies for educating policymakers

Effective education utilizes a range of tools to shape public debate and inform sound policy. Chapter 3 of the Immunization Program Policy Guide highlights several effective approaches to educating the public and policymakers, including developing outreach plans, building personal relationships, and working with the media to deliver compelling messages. Engaging coalition partners, anticipating opposition, and planning to evaluate are also covered.

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