Throughout the COVID-19 pandemic, trust in the nation’s public health agencies has declined, and hesitancy to receive a COVID-19 vaccine exists. Some people are unsure how to find reliable, accurate information to support informed decisions about their health. The Power of Providers (POP) Initiative is an innovative program that leverages the expertise and power of healthcare providers by supporting their conversations about COVID-19 vaccines and providing related resources.
Lessons Learned and Key Factors for Success
Key factors in the success of the initiative include:
- Dedicating time to build bi-directional, mutually beneficial relationships between DOH and healthcare providers. Members were recognized, resourced, and invited to give feedback to inform DOH programming and policies.
- Including providers from a wide variety of disciplines and all regions has expanded the program and allowed us to educate and inform more people about the safety and benefits of COVID-19 vaccines.
- Providing tools to improve patient communication, combat misinformation, and ensure staff have the latest clinical guidance has contributed to Washington achieving one of the highest rates of COVID-19 vaccination in the country.
- Targeted efforts to reach those at highest risk for disease and death from COVID-19 and those with low vaccination rates has been important.