Washington: #BhepBfree – Hepatitis B Social Media Awareness Campaign

Washington State hosted a social media awareness campaign encouraging hepatitis B immunization and testing starting with birth-dose vaccination. A hashtag (#BhepBfree) was created to attach to all messaging, and partners and supporters could include the hashtag as well. To increase awareness of the importance of vaccination and testing of hepatitis B, during National Hepatitis Awareness Month in May 2016, the social media campaign was released with weekly targeted messages, videos, and images tailored around specific immunization activities and audiences. Messages were posted in 3 native languages. The campaign successfully increased hepatitis B awareness.

Associated Files: WA DOH Be HepB Form Only

Years: 2016

Locations: Washington State

Programmatic Areas: Hepatitis B

Key Words: Cultural Competence, perinatal Hep B, public awareness, social media

Evidence Based: Yes

Evaluations: Yes

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