Washington: Vaccinate WA
The Washington State Department of Health (WA DOH) created a social marketing initiative called Vaccinate WA to increase COVID-19 vaccination rates.
Protecting Nevada Flu Campaign
Nevada developed a media campaign around the themes of "Protecting Nevada" and "A battle is raging in our community and we're calling all Nevadans to take up arms against the enemy flu." The goal of this campaign was to encourage…
Spread Creativity, Not the Flu
To increase flu vaccination during the 2020-2021 flu season, DC used specific media outlets such as radio and social media. Part of DC's media campaign for flu vaccination was images with the tagline "Spread Creativity, Not the Flu" and a…
2020 Flu Campaign Materials – Pennsylvania
To encourage flu vaccination during the 2020-2021 season Pennsylvania created a media campaign with the slogan "Get the Shot, Skip the Flu." You can find examples of the materials here: https://www.health.pa.gov/topics/programs/immunizations/Pages/Flu-Campaign.aspx
MMR Vaccine Hesitancy Among Somali Minnesotans
The Minnesota Department of Health conducted outbreak activities and extended community interventions during their measles outbreak that began in April of 2017. Most of the cases were within the Somali-Minnesotan community and could have been attributed to declines in MMR…
#UDontGetIt Campaign
The Pennsylvania Department of Health Division of Immunizations supported a coalition based immunization education campaign directed at adolescents.
Supporting HPV Campaigns Developed with Input From And Targeting At-Risk Subpopulations
The Washington State Department of Health Office of Immunization and Child Profile provided funding to external partners to support development of HPV immunization campaign messages targeting two at-risk subpopulations of adolescents and young adults
Use of social and digital media to rapidly raise parental awareness of a new school vaccine requirement [2016 Bull’s-Eye Award Winner]
In 2015, New York State’s law changed to include a requirement for students entering grades 7 and 12 in NYS schools to be vaccinated against meningococcal disease. The immunization program needed to rapidly raise awareness of the new requirement among…
Use of social media to promote awareness during a mumps outbreak in New York City
A mumps outbreak centered around a popular neighborhood lead the NYC immunization program to pursue a social media campaign after traditional outreach activities were not reaching the target population. Ad space was purchased on Facebook during the outbreak to increase…
#BhepBfree – Hepatitis B Social Media Awareness Campaign
Washington State hosted a social media awareness campaign encouraging hepatitis B immunization and testing starting with birth-dose vaccination. A hashtag (#BhepBfree) was created to attach to all messaging, and partners and supporters could include the hashtag as well. To increase…