2025 Bull’s-Eye Award Winner Minnesota: Becoming a Vaccine Advocate Training
The Minnesota Department of Health (MDH) created and piloted a vaccine advocate training, modeled on Voices for Vaccines’ Trusted Messenger training.
Missouri: Utilizing Data Dashboards to Promote School Immunization Efforts
Missouri’s immunization department developed a data dashboard to help streamline communication around immunization rates.
New Mexico: Centralized Communication During a Measles Outbreak
NMDOH launched a centralized measles landing webpage that provides information to the community as a whole and guidance directly to medical professionals, educators, and childcare providers.
Philadelphia: Engaging Local Influencers to Promote Vaccine Confidence and Uptake
The Philadelphia immunization program developed and implemented an innovative approach to increase vaccine confidence and uptake using trusted local social media influencers.
California: Two Vaccines, One Visit. Campaign
CDPH expanded its vaccine scheduling platform and launched a bilingual flu and COVID-19 vaccine education campaign.
Rhode Island: Small State, Big Deal Immunization Branding Campaign
RIDOH's Office of Immunization launched the “Small State, Big Deal” campaign to establish a cohesive, locally trusted identity for all immunization messaging.
Virginia: Building Vaccine Confidence Through Collaboration with a State Immunization Coalition
VDH partnered with ImmunizeVA to implement targeted educational initiatives aimed at increasing vaccine confidence.
Washington: Flu Free Campaign
Strategy The Washington State Department of Health created the Flu Free Washington campaign to close the gaps in flu vaccine coverage due to inequities, while promoting access to low- or no-cost vaccination options, with a focus on those at higher…
Washington: Healthy Kitsap Campaign
Washington implemented the “Healthy Kitsap Campaign” to counter local misinformation and highlight trusted local voices.
California: Combatting Misinformation Through a WhatsApp Chatbot
The California Department of Public Health utilized WhatsApp to reach Latino communities with correct information about COVID-19 vaccination.