Resources

Flu Resources

Explore AIM’s updated educational resources about the flu vaccine. Materials developed by AIM and our partners are included in this collection. If you have any questions, please reach out to us.

Connecting the Dots

Connecting the Dots: Influenza Vaccination

Connecting the Dots: Influenza Vaccination is a one-page resource guide designed to support your program’s influenza vaccination efforts. This guide contains the latest tools, materials, and initiatives in one convenient place, helping immunization programs, healthcare providers, and community partners access what they need quickly and easily.

The guide is organized into three categories:

  • Health Education – learning resources for immunization program staff, partners, and health care providers
  • Health Communication – tools for effectively communicating about influenza disease and vaccination to patients and the public
  • Program Planning – programmatic and clinic operations resources to streamline influenza vaccination activities

Updated monthly, Connecting the Dots serves as a centralized, go-to reference for influenza vaccination resources. If you have a resource to suggest for the next update, please email AIM.

Download the Resource (PDF)

Please note, we can’t keep links up-to-date on PDF documents you have already downloaded.

AIM Resources

Communicating the Benefits of Influenza Vaccination

Communicating the Benefits of Influenza Vaccination is a one-page handout co-created by the Association of Immunization Managers (AIM) and Immunize.org, updated regularly to provide recent data and recommendations on flu vaccines, as well as tips for discussing them with patients. This resource highlights the serious impact of influenza, provides patient-focused messages to emphasize the importance of annual vaccination, and supports immunization programs, healthcare providers, and partners in reinforcing the value of influenza vaccines.

Influenza (flu) severity varies from year to year, but flu season always brings serious consequences.

Flu outbreaks are unpredictable; vaccination is the best preparation for any influenza season.

Flu vaccination is the best way to prevent the flu and its complications.

Everyone age 6 months and older is recommended to get a yearly flu vaccine. This can markedly lower the risk of influenza-related illness, hospitalization, and death. Flu vaccination rates have fallen in recent years, leaving more people at risk of severe flu. Take advantage of every opportunity to make a strong recommendation for getting the flu vaccine and other vaccines your patients may need, such as COVID-19, RSV, and pneumococcal vaccines. Flu vaccine may be given at the same time as other vaccines.

Download the PDF

Social Media

Educational Flu-related Social Media Templates

Scroll to find co-brandable general flu social media messages and images. To co-brand, place your logo in the lower-left corner of the picture. If you have any questions about co-branding, please contact us.

Mensajes e Imágenes para Redes Sociales sobre la Gripe

Desplace para encontrar mensajes generales e imágenes sobre la gripe en redes sociales, donde puede compartir su marca. Para compartir su marca, coloque su logotipo en la esquina inferior izquierda de la imagen. Si tiene alguna pregunta sobre la marca compartida, por favor, contáctenos .

Sample Message 1: Prevent Flu

  • Facebook/LinkedIn
    • Slowing the spread of germs is one way to help prevent the flu. Practicing healthy habits like getting a flu vaccine, frequent handwashing, and regularly cleaning and disinfecting surfaces are great ways to help prevent the flu in your home.
  • Instagram
    • Slowing the spread of germs is one way to help prevent the flu. Practicing healthy habits like getting a flu vaccine, frequent handwashing, and regularly cleaning and disinfecting surfaces are great ways to help prevent the flu in your home.
  • Twitter/X
    • Slowing the spread of germs is one way to help prevent the #flu. Practicing healthy habits like getting a flu vaccine, frequent handwashing, and regularly cleaning and disinfecting surfaces are great ways to help prevent the flu in your home.

Mensaje 1: Prevención de la gripe

  • Facebook/LinkedIn
    • Reducir la propagación de gérmenes es una forma eficaz de prevenir la gripe. Practica hábitos saludables como vacunarte contra la gripe, lavarte las manos con frecuencia, limpiar y desinfectar las superficies regularmente, porque son excelentes formas de contribuir con la prevención de la gripe en casa.
  • Instagram
    • Reducir la propagación de gérmenes es una forma eficaz de prevenir la gripe. Practica hábitos saludables como vacunarte contra la gripe, lavarte las manos con frecuencia, limpiar y desinfectar las superficies regularmente, porque son excelentes formas de contribuir con la prevención de la gripe en casa.
  • Twitter/X
    • Reducir la propagación de gérmenes es una forma eficaz de prevenir la gripe. Practica hábitos saludables como vacunarte contra la gripe, lavarte las manos con frecuencia, limpiar y desinfectar las superficies regularmente, porque son excelentes formas de contribuir con la prevención de la gripe en casa.

Sample Message 2: Flu Vaccines Work

  • Facebook/LinkedIn
    • The flu vaccine is safe and effective. Getting vaccinated against the flu helps lower your chance of getting seriously ill and can decrease your chance of being hospitalized from flu. To protect yourself and the people you love, make sure you get this year’s flu vaccination. 
  • Instagram
    • The flu vaccine is safe and effective. Getting vaccinated against the flu helps lower your chance of getting seriously ill and can decrease your chance of being hospitalized from flu. To protect yourself and the people you love, make sure you get this year’s flu vaccination.  
  • Twitter/X
    • The #flu #vaccine is safe & effective. Getting vaccinated against the flu helps lower your chance of getting seriously ill & can decrease your chance of being hospitalized from flu. To protect yourself and the people you love, make sure you get this year’s flu vaccination.

Mensaje 2: Funcionamiento de las vacunas contra la gripe

  • Facebook/LinkedIn
    • La vacuna contra la gripe es segura y eficaz. Al vacunarte podrás disminuir el riesgo de enfermar gravemente y reducir las probabilidades de ser hospitalizado a causa de la gripe. Para protegerte a ti y a tus seres queridos, asegúrate de recibir la vacuna contra la gripe este año.
  • Instagram
    • La vacuna contra la gripe es segura y eficaz. Al vacunarte podrás disminuir el riesgo de enfermar gravemente y reducir las probabilidades de ser hospitalizado a causa de la gripe. Para protegerte a ti y a tus seres queridos, asegúrate de recibir la vacuna contra la gripe este año.
  • Twitter/X
    • La vacuna contra la gripe es segura y eficaz. Al vacunarte podrás disminuir el riesgo de enfermar gravemente y reducir las probabilidades de ser hospitalizado a causa de la gripe. Para protegerte a ti y a tus seres queridos, asegúrate de recibir la vacuna contra la gripe este año.

Sample Message 3: Danger of Flu

  • Facebook/LinkedIn
    • The flu can be extremely harmful, leading to severe illness, hospitalization, and sometimes even death. Symptoms often include a fever, cough, or sore throat. Those with compromised immunity (like cancer patients, adults over 65, and people with asthma) are especially vulnerable to severe flu illness. Help keep everyone in your community safe by getting a flu vaccine. 
  • Instagram
    • The flu can be extremely harmful, leading to severe illness, hospitalization, and sometimes even death. Symptoms often include a fever, cough, or sore throat. Those with compromised immunity (like cancer patients, adults over 65, and people with asthma) are especially vulnerable to severe flu illness. Help keep everyone in your community safe by getting a flu vaccine. 
  • X/Threads
    • The #flu can lead to severe illness, hospitalization, and sometimes death. Symptoms often include a fever, cough, or sore throat. Those with compromised immunity are especially vulnerable to severe flu illness. Help keep everyone safe by getting a flu vaccine.

Mensaje 3: Peligros de la gripe

  • Facebook/LinkedIn
    • La gripe puede ser peligrosa, provocar enfermedades graves, hospitalización y, en algunos casos, la muerte. Los síntomas suelen incluir fiebre, tos o dolor de garganta. Las personas con inmunidad comprometida (como pacientes con cáncer, adultos mayores de 65 años y personas con asma) son vulnerables a la gripe grave. ¡Vacúnate contra la gripe y contribuye para que todos en tu comunidad estén seguros!
  • Instagram
    • La gripe puede ser peligrosa, provocar enfermedades graves, hospitalización y, en algunos casos, la muerte. Los síntomas suelen incluir fiebre, tos o dolor de garganta. Las personas con inmunidad comprometida (como pacientes con cáncer, adultos mayores de 65 años y personas con asma) son vulnerables a la gripe grave. ¡Vacúnate contra la gripe y contribuye para que todos en tu comunidad estén seguros!
  • X/Threads
    • La gripe puede ser peligrosa, provocar enfermedades graves, hospitalización y, en algunos casos, la muerte. Los síntomas suelen incluir fiebre, tos o dolor de garganta. Las personas con inmunidad comprometida (como pacientes con cáncer, adultos mayores de 65 años y personas con asma) son vulnerables a la gripe grave. ¡Vacúnate contra la gripe y contribuye para que todos en tu comunidad estén seguros!

Sample Message 4: Flu Resource Promotion

  • Facebook/LinkedIn
  • Instagram
    • Flu season is in full swing, and AIM has resources to help communicate and educate about the flu vaccine. View these helpful materials developed by AIM and partners on the AIM website. 
  • X/Threads

Mensaje 4: Promoción de recursos sobre la gripe

  • Facebook/LinkedIn
  • Instagram
    • La temporada de #gripe ya está aquí, y AIM tiene recursos para que te informes y eduques sobre la #VacunaContraLaGripe. Consulta estos útiles materiales, desarrollados por AIM y sus colaboradores, en el sitio web de AIM.
  • X/Threads

Past Flu Social Resources

Webinars

2025 Annual Influenza Update Webinar

During the 2025 Annual Influenza Update webinar, attendees heard from a panel of experts who covered key insights for the upcoming influenza season, provided the latest updates on vaccine recommendations, and offered effective communication strategies to promote vaccination and boost vaccine confidence, especially among underserved communities.

  • Michelle Fiscus, MD, FAAP, AIM chief medical officer, gave an overview of the 2024-25 influenza season and the status of seasonal influenza vaccine recommendations.
  • Niki Carelli, JD, executive director of the Coalition to Stop Flu, provided an update on the Coalition to Stop Flu’s work and outlook for the upcoming season.
  • Louise McNitt, MD, medical officer, and Patrice Chamberlain, MPH, CEMS, health equity specialist with the California Department of Public Health, discussed how culturally tailored messaging, mobile clinics, and trusted messengers were used to increase flu and COVID-19 vaccination rates among Spanish-speaking farmworkers and other underserved populations.

2024 Annual Influenza Update Webinar

On September 18, AIM hosted the Annual Influenza Update Webinar. Attendees explored different strategies to prepare for the upcoming influenza season and heard from panelists:

  • Jack McClure, AIM public health consultant, who provided the latest trends related to the influenza virus, updates related to this year’s vaccine and ACIP recommendations, and effective communication strategies.
  • Dr. Carolyn Bridges, director of adult immunization from Immunize.Org and the National Adult and Influenza Immunization Summit (NAIIS), who gave an update on the work of the NAIIS and outcomes of this year’s summit.
  • Dr. Jamilia Sherls, director of the office of immunization at the Washington State Department of Health, who shared programmatic best practices and plans for the upcoming influenza vaccine season.

Webinar Resources

This is a members-only resource. Members, please log in to view.

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