Washington: WeConsider & Here For Us
WA DOH created a social marketing initiative called WeConsider and Here For Us to increase COVID-19 vaccination rates in the Black and African American communities.
Washington: Power of Providers (POP) Initiative
The Power of Providers (POP) Initiative is an innovative program that leverages healthcare providers by supporting their conversations about COVID-19 vaccines.
Louisiana: Youth Ambassadors
Louisiana contracted with a third party to implement a youth ambassador program for adolescents to get involved in helping their peers access vaccination and provide information. The link to the consultants can be found here.
New Mexico: Trusted Voices Campaign
New Mexico Department of Health developed a campaign and solicited testimonials from trusted leaders in the community, healthcare settings, clergy, business and other influencers. The testimonials range in age, race, ethnicity, and language. See the videos here.
All Resources and Tools
Strategy The New Mexico Department of Health (NMDOH) experienced a measles outbreak in 2025 and determined that a coordinated effort with a thoughtful communication strategy was needed. The immunization program team developed multiple channels through one structure to deliver timely…
Rhode Island: Using Flu to Prepare for COVID-19 Vaccination
Rhode Island provided information on their flu plans and how they relate to COVID-19 vaccination plans.
Nevada: Protecting Nevada Flu Campaign
Nevada developed a media campaign around the themes of "Protecting Nevada" and "A battle is raging in our community and we're calling all Nevadans to take up arms against the enemy flu." The goal of this campaign was to encourage…
DC: Spread Love, Not the Flu
To increase flu vaccination during the 2020-2021 flu season, DC used specific media outlets such as radio and social media. Part of DC's media campaign for flu vaccination was images with the tagline "Spread Love, Not the Flu" and a…
Pennsylvania: 2020 Flu Campaign Materials
To encourage flu vaccination during the 2020-2021 season Pennsylvania created a media campaign with the slogan "Get the Shot, Skip the Flu." You can find examples of the materials here: https://www.health.pa.gov/topics/programs/immunizations/Pages/Flu-Campaign.aspx
Louisiana: Health Heroes Pilot for School Located Vaccination Clinics
Louisiana utilized vaccination data to come to the conclusion of the need for school located vaccination clinics (SLVC). With collaborations between state agencies, a private company, and manufacturer, Louisiana was able to establish successful SLVC with requests of expansion.