Adolescent Immunization Webinar: Utilizing Social Media to Promote Adolescent Immunization
At the Utilizing Social Media to Promote Adolescent Immunization webinar, attendees heard from three speakers about engaging adolescents with vaccine-related content on social media platforms. Taylor Lombard, a researcher and medial student at Michigan State University, presented findings from her study on “The Role TikTok Plays in the Conversation about HPV Vaccination.” Rebekah Fenton, MD, MPH, FAAP, an adolescent medicine specialist and online heath communicator, shared insights on how to effectively reach and educate adolescents with health information. The webinar concluded with Judy Klein, president of UNITY Consortium, sharing a recap of Adolescent Immunization Action Week 2025 and highlighting other adolescent immunization resources from UNITY.