Increasing adolescent vaccination coverage is essential to safeguarding public health and preventing outbreaks of vaccine-preventable diseases. This toolkit offers a selection of resources and insight into activities and strategies to enhance and improve the delivery of vaccinations throughout adolescence, from middle school to college. For additional resources, explore the AIM resource library.
Adolescent Immunization Resource Guide

In the Adolescent Immunization Resource Guide, you will find a selection of immunization program activities and strategies to enhance and improve the adolescent vaccination. Each chapter contains topic-specific background information, overviews of programmatic activities, key lessons learned, direct contact information, and downloadable resources.
Immunization programs can adopt, adapt, or use information shared as inspiration in planning or brainstorming exercises. Recognizing that Immunization programs vary substantially in the resources available for adolescent immunization efforts and in their public health infrastructure, the Resource Guide offers activities at three levels: getting started, moving forward, and taking it to the next level.
This resource was made possible through support from Sanofi.

Webinars
Adolescent Immunization Webinar: Utilizing Social Media to Promote Adolescent Immunization
At the Utilizing Social Media to Promote Adolescent Immunization webinar, attendees heard from three speakers about engaging adolescents with vaccine-related content on social media platforms. Taylor Lombard, a researcher and medial student at Michigan State University, presented findings from her study on “The Role TikTok Plays in the Conversation about HPV Vaccination.” Rebekah Fenton, MD, MPH, FAAP, an adolescent medicine specialist and online heath communicator, shared insights on how to effectively reach and educate adolescents with health information. The webinar concluded with Judy Klein, president of UNITY Consortium, sharing a recap of Adolescent Immunization Action Week 2025 and highlighting other adolescent immunization resources from UNITY.
Webinar Resources
Adolescent Immunization Webinar: Slam Dunk Strategies for Adolescent Immunization: Utilizing Sports-Based Approaches to Increase Catch-up and Engagement
AIM hosted the Slam Dunk Strategies for Adolescent Immunization: Utilizing Sports-Based Approaches to Increase Catch-up and Engagement webinar on July 15. During this discussion facilitated by immunization advocate Ethan Lindenberger, panelists shared their experiences incorporating adolescent immunizations into team sports and sporting events. Attendees received tools to implement adolescent immunization awareness and education programs across jurisdictions.
Panelists:
- Amy Herrington, DNP, RN, CEN, CNE, Clinical Team Manager, Kentucky Department of Health Immunization Branch
- Remeka Jones, Deputy Chief of Public Affairs and Equity, Washington State Department of Health
- Robin Mowson, MA, MPH, Director of Immunization, National Association of County and City Health Officials
Webinar Resources
- Webinar slides
- Webinar Slide 13 Video
- Webinar Slide 41 First Video
- Webinar Slide 41 Second Video
- AIM Adolescent Immunization Toolkit
- Kentucky Lantern Paducah: Health Department Engages Kentucky Students in Vaccine Awareness
- Facebook: Johns Creek Elementary Student to be Recognized in Sweet Sixteen Tournament
- YouTube: Childhood Vaccination Champion
- FOX 13 Seattle: ‘Take Your Shot’: New push to boost vaccinations
- Washington State Department of Health: Childhood Immunization
- NACCHO: Digideck
Educational Videos
Watch three short educational videos on developing a sustainable school-located vaccination (SLV) program, use of an application for electronic consent forms, and the immunization program perspective of valuable partnerships for SLV.
Educational Video 1: Developing a sustainable school-located vaccination program
In this video, Tiffany Tate of the Maryland Partnership for Prevention shares the benefits of establishing a SLV program, the keys to sustaining programs, and tips for implementation from billing to recruiting staff.
Educational Video 2: Use of applications ReadiConsentSM and ClinicReadiSM for electronic consent forms
In the second part of this session, Tiffany discusses how to approach challenges with consent forms.
Educational Video 3: The immunization program perspective of valuable partnerships for SLV
In this video, Greg Reed with the Maryland Immunization Program shares the value of partnerships in establishing school-located vaccination programs and how to establish and maintain those partnerships.
This resource was made possible through support from Sanofi.

AIM has created these templates for distributing reminder/recall postcards, communicating directly with providers, and communicating through social media. Contact AIM Communications with any questions or requests for alternative template formats.
Reminder/Recall Postcard Templates
Each template link provides you access to download a customizable PDF, as well as the Adobe InDesign files, fonts, and images, so you can customize the templates with your program logo, branding and information. Canva templates are available upon request.
This resource was made possible through support from Sanofi.

AIM collected short video clips of immunization program managers detailing activities to increase awareness and vaccination rates of adolescent vaccines. Each clip covers the basic program activities, working with partners, and unique factors. The program managers also detail their lessons learned.
North Dakota Centralized Reminder/Recall for Adolescents
Featuring Molly Howell (ND) discussing the state’s immunization reminder/recall project to increase vaccination rates in adolescents aged 12-17 yrs
Washington State Outreach to Adolescents on HPV Vaccination
Featuring Michele Roberts (WA) discussing the program’s outreach to encourage HPV vaccination in tribal youth and high-risk adolescents
Development of Kentucky’s Statewide Immunization Conference Focused on Adolescents
Featuring Margaret Jones (KY) discussing the development of Kentucky’s statewide immunization conference
New Jersey Protect Me with 3+ Campaign
Featuring Steven Bors (NJ) discussing the state’s multimedia adolescent immunization awareness effort, Protect Me with 3+
Implementing the NY State Meningococcal Requirement
Featuring Dr. Elizabeth Rausch-Phung (NY) discussing the program’s implementation of a new school requirement for meningococcal vaccination for students entering 7th and 12th grades
This resource was made possible through support from Sanofi.

Utilizing Social Media to Promote Adolescent Immunization Webinar
At this webinar, attendees heard from three speakers about engaging adolescents with vaccine-related content on social media platforms.
What’s Happening with Aluminum?
Likely you’ve heard some back-and-forth recently about the use of aluminum as an adjuvant in vaccines. Here’s what you need to know from both sides of the argument.
FDA Gives Approval to Moderna’s Spikevax COVID-19 Vaccine for Children 6 Months Through 11 years… But Only If at High Risk
On July 9, 2025, the FDA released its decision to approve the supplemental Biologics License Application (BLA) for SPIKEVAX, but only for certain ages at high risk.





