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Strategy The New Mexico Department of Health (NMDOH) experienced a measles outbreak in 2025 and determined that a coordinated effort with a thoughtful communication strategy was needed. The immunization program team developed multiple channels through one structure to deliver timely…

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DC: Spread Love, Not the Flu

To increase flu vaccination during the 2020-2021 flu season, DC used specific media outlets such as radio and social media. Part of DC's media campaign for flu vaccination was images with the tagline "Spread Love, Not the Flu" and a…

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