NMDOH launched a centralized measles landing webpage that provides information to the community as a whole and guidance directly to medical professionals, educators, and childcare providers.
New Mexico Department of Health developed a campaign and solicited testimonials from trusted leaders in the community, healthcare settings, clergy, business and other influencers. The testimonials range in age, race, ethnicity, and language. See the videos here.
Strategy The New Mexico Department of Health (NMDOH) experienced a measles outbreak in 2025 and determined that a coordinated effort with a thoughtful communication strategy was needed. The immunization program team developed multiple channels through one structure to deliver timely…