2025 Bull’s-Eye Award Winner Minnesota: Becoming a Vaccine Advocate Training
The Minnesota Department of Health (MDH) created and piloted a vaccine advocate training, modeled on Voices for Vaccines’ Trusted Messenger training.
Missouri: Utilizing Data Dashboards to Promote School Immunization Efforts
Missouri’s immunization department developed a data dashboard to help streamline communication around immunization rates.
Kentucky: Vaccine Extravaganza
Kentucky worked to decrease barriers to COVID-19 vaccination access, improve COVID-19 uptake, and reduce vaccine hesitancy.
Washington: Healthy Kitsap Campaign
Washington implemented the “Healthy Kitsap Campaign” to counter local misinformation and highlight trusted local voices.
California: Combatting Misinformation Through a WhatsApp Chatbot
The California Department of Public Health utilized WhatsApp to reach Latino communities with correct information about COVID-19 vaccination.
Massachusetts: Provider-Parent Communication Intervention
Researchers at the University of Massachusetts developed an intervention to help healthcare providers communicate with parents on vaccinating against COVID-19.
Vermont: Children-Facing COVID-19 Vaccine Podcast
Vermont Public utilized their podcast platform to tell the real-life stories of children who were part of the COVID-19 vaccine trials.
Vermont: American Academy of Pediatrics Virtual Information Sessions on Vaccinating Children Under Five
The Vermont Department of Health and Vermont chapter of AAP partnered to develop Facebook Live information sessions for parents about COVID-19 vaccines.
Maine: Schools COVID-19 Kids Vaccination Video Contest
The Maine DHHS utilized incentives for school systems to involve participation from the population targeted by new COVID-19 vaccine guidelines.
Illinois: Under 5 COVID-19 Campaign and Podcast
A podcast was created in Illinois to help physicians talk in a casual setting about COVID-19 vaccination and reach target demographics.