Flu Resources

Explore AIM’s hub of resources for communications and education around the flu vaccine. Materials developed by AIM and our partners are included in this collection. If you have any questions, please reach out to us.

Communicating the Benefits of Influenza Vaccine During COVID-19

We’ve released the latest rendition of our Communicating the Benefits of Influenza Vaccine During COVID-19 handout with the Immunization Action Coalition (IAC). The handout includes updated recommendations on the co-administration of flu and COVID-19 vaccines and tips for discussing flu vaccine with patients.

Contact us for an editable version to co-brand with your immunization program’s logo.

Influenza (flu) severity varies from year to year, but flu season always brings serious consequences.

Flu outbreaks were limited in the 2020–2022 seasons due to widespread use of COVID-19 prevention measures like masks and social distancing. But flu viruses never went completely away. As COVID-19 prevention measures were relaxed, flu viruses and flu-related complications like pneumonia and heart attacks resurfaced. Flu outbreaks are unpredictable; vaccination is the best preparation for any influenza season.

Flu vaccination is the best way to prevent the flu and its complications.

Everyone age 6 months and older is recommended to get a yearly flu vaccine. This can markedly lower the risk of influenza-related illness, hospitalization, and death. And because flu and COVID-19 share many symptoms, preventing flu means fewer people will need to seek medical care and testing for flu and COVID-19, saving time, money, and stress. Flu vaccine may be given at the same time as COVID-19 vaccine. Take advantage of every opportunity to make a strong recommendation for flu vaccinations to your patients.

Sample Message 1: Prevent Flu

  • Facebook/LinkedIn
    • Slowing the spread of germs is one way to help prevent the flu. Practicing healthy habits like getting a flu vaccine, frequent handwashing, and regularly cleaning and disinfecting surfaces are great ways to help prevent the flu in your home.
  • Instagram
    • Slowing the spread of germs is one way to help prevent the flu. Practicing healthy habits like getting a flu vaccine, frequent handwashing, and regularly cleaning and disinfecting surfaces are great ways to help prevent the flu in your home.
  • Twitter
    • Slowing the spread of germs is one way to help prevent the #flu. Practicing healthy habits like getting a flu vaccine, frequent handwashing, and regularly cleaning and disinfecting surfaces are great ways to help prevent the flu in your home.

Sample Message 2: Flu Vaccines Work

  • Facebook/LinkedIn
    • The flu vaccine is safe and effective. Getting vaccinated against the flu helps lower your chance of getting seriously ill and can decrease your chance of being hospitalized from flu. To protect yourself and the people you love, make sure you get this year’s flu vaccination. 
  • Instagram
    • The flu vaccine is safe and effective. Getting vaccinated against the flu helps lower your chance of getting seriously ill and can decrease your chance of being hospitalized from flu. To protect yourself and the people you love, make sure you get this year’s flu vaccination.  
  • Twitter
    • The #flu #vaccine is safe & effective. Getting vaccinated against the flu helps lower your chance of getting seriously ill & can decrease your chance of being hospitalized from flu. To protect yourself and the people you love, make sure you get this year’s flu vaccination.

Sample Message 3: Flu Vaccine Accessibility

  • Facebook/LinkedIn
    • You don’t have to have a primary care provider to receive a flu vaccine. Many local health departments and pharmacies provide flu vaccinations. To find a flu vaccine near you, visit https://www.vaccines.gov/find-vaccines/.
  • Instagram
    • You don’t have to have a primary care provider to receive a flu vaccine. Many local health departments and pharmacies provide flu vaccinations. To find a flu vaccine near you, visit vaccines.gov.
  • Twitter
    • You don’t have to have a primary care provider to receive a #flu #vaccine. Many local health departments and pharmacies provide flu vaccinations. To find a flu vaccine near you, visit https://www.vaccines.gov/find-vaccines/.

Sample Message 4: Danger of Flu

  • Facebook/LinkedIn
    • The flu can be extremely harmful, leading to severe illness, hospitalization, and sometimes even death. Symptoms often include a fever, cough, or sore throat. Those with compromised immunity (like cancer patients, adults over 65, and people with asthma) are especially vulnerable to severe flu illness. Help keep everyone in your community safe by getting a flu shot. 
  • Instagram
    • The flu can be extremely harmful, leading to severe illness, hospitalization, and sometimes even death. Symptoms often include a fever, cough, or sore throat. Those with compromised immunity (like cancer patients, adults over 65, and people with asthma) are especially vulnerable to severe flu illness. Help keep everyone in your community safe by getting a flu shot. 
  • Twitter
    • The #flu can lead to severe illness, hospitalization, and sometimes death. Symptoms often include a fever, cough, or sore throat. Those with compromised immunity are especially vulnerable to severe flu illness. Help keep everyone safe by getting a flu shot.

Sample Message 5: Flu Resource Promotion

  • Facebook/LinkedIn
  • Instagram
    • Flu season is in full swing, and AIM has resources to help communicate and educate about the flu vaccine. View these helpful materials developed by AIM and partners on the AIM website. 
  • Twitter

National Influenza Vaccination Week 2022 Social Media Toolkit

Join AIM in building awareness for National Influenza Vaccination Week with these sample social media posts.
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