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Immunization Program Policy Resource Guide

Immunization Program Policy Resource Guide

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Legislators at the federal and state levels have enormous
influence on policies and programs administered by
state and local immunization program (IP) managers.
By engaging with elected officials, IP managers support
program efforts to rid the nation of vaccine-preventable
diseases, ensure adequate resources for programs,
and promote sound immunization policies.

Public health officials are often surprised to
learn that many elected officials and their staff want to
hear from IPs. Program managers and staff are the experts
on IPs and can uniquely demonstrate the extraordinary
value of the scarce public resources allocated to IPs.
Program managers are the best advocates for what the
programs they lead need to be effective. If policymakers
don’t hear from IPs, it’s possible they may only hear from
those who are opposed to what they do.

That’s why it’s imperative for IP managers to engage in the
policy process in an ethically responsible manner. The four chapters of this resource guide provide insight into how to do this.            


The Immunization Program Policy Resource Guide will be released chapter by chapter.

Check the AIM website frequently for the latest updates.

CHAPTER 1: Advocacy Rules and the Legislative Process

This chapter covers the basics, including how to distinguish
between education, advocacy, and lobbying; an overview
of the relevant rules and regulations to ensure appropriate
engagement; and fundamental information about the
legislative process to guide effective action.

Key features:

  • Examples of activities prohibited with federal funds

  • Sample messaging: education vs. lobbying

  • Key dates in the annual congressional appropriations process 

CHAPTER 2: The Public Policy Landscape and key Partners

This chapter discusses the key players that shape the immunization policy landscape in your state, highlights the benefits of partnering with these key players, and offers suggestions for building effective relationships with them.

Key features:

  • Which key players make ideal partners

  • Stories on the value of immunization

  • Tips for building partnerships 


CHAPTER 3: Effective Strategies for Educating Policymakers

This chapter covers effective approaches to educating the public and policymakers.

Key features:

  • How to build relationships with policymakers
  • Tips for delivering compelling messages to policymakers
  • Suggestions for developing an outreach plan

This resource guide was made possible through support from Pfizer.
Pfizer had no input into any content.

Click here to learn more about the AIM Immunization Program Policy Toolkit.

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