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AIM Leadership Development Conference Modules 2016-Jill Roark
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AIM Leadership Development Conference 2016 Modules

This event was made possible through a Merck educational grant.

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Session: Navigating the Fogg [Method]: Demystifying Behavior Change 

Speaker: Jill B. Roark, MPH & Judith Weiner, PhD (NCIRD, CDC)
Content:This session, “Navigating the Fogg Method,” is based on a behavior change model designed by Dr. B.J. Fogg, Founder of the Persuasive Technology Lab at Stanford University. In this module, viewers will gain an understanding of changing behavior based on three key components: Motivation, ability and trigger. Jill explores this methodology using, “increasing HPV coverage rates” as an example of creating a behavior change.

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