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AIM Adolescent Resource Guide
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Overview of activity

The Georgia Department of Public Health Immunization Program created a poster to educate parents about vaccines recommended for children ages 11 to 18 years.

Ages targeted

All adolescents (no specific ages)

Background/impetus for the activity

Beginning with the 2014-2015 school year, the first adolescent vaccines to be required for students entering seventh grade –Tdap and meningococcal conjugate (MenACWY) vaccines – were added to the list of vaccines required for school entry in Georgia. Within a similar time period, the Georgia Immunization Program received Prevention and Public Health Fund (PPHF) funding to focus on improving rates of HPV vaccination. To educate parents of adolescents about the new school requirements and HPV vaccination, the Program decided to develop a poster as part of a bundle of educational materials.

Description of activity

The Program wanted the poster to mention all vaccines recommended for adolescents, not just those required for school, including catch-up and influenza vaccines. The poster was designed utilizing the blue and green color scheme and “Immunize Georgia” graphic element that are used consistently in Program communications, such as for its annual immunization conference. A flyer-size version and a Spanish version of the poster were also produced.

Role of Immunization Program and other agencies/groups involved

The Immunization Program developed the content for the poster and a public relations/marketing firm, with which the program has a contract for ongoing work, designed the poster.  Spanish translation was done through a department-approved vendor. The poster received final approval from the Department of Public Health’s Communications Office.

Dissemination

The Program provided copies of the poster to its 18 public health districts and field staff, and from there was the poster was disseminated to the state’s 159 public health clinics and private provider offices. The Program also distributed posters to school nurses for displaying in their school clinics. Additional copies are available upon request from the state education nurse, and t he poster is also downloadable from the Program’s website.

Intersection with other program activities

Beginning in 2016, the Program released its annual Georgia Adolescent Immunization Study, in part to track the impact on immunization rates of the new MenACWY and Tdap vaccine school requirements.

Funding

A small amount of funding to cover printing and Spanish translation costs came from the Program’s CDC cooperative agreement.

Staffing

Immunization Program staff provided content for the poster to the marketing firm and reviewed drafts of the poster as part of their regular duties. Staff involved included the Education Section Manager, Nurse Consultant, Program Director, Deputy Director, and Adult and Adolescent Coordinator.

Implementation status

The poster was initially completed in 2014. The program plans to update to the poster to reflect more recent ACIP recommendations.

Successes

For a relatively small effort and expenditure, the program was able to produce a simple yet informative poster for parents of adolescents.

Challenges

New or revised ACIP recommendations may make existing materials out of date.  The program needs to revise the current version of the poster to take into account newer ACIP recommendations.

Other lessons learned/Advice to other programs

  • It is best to keep posters simple in both graphic design and wording.
  • Use pictures of healthy, happy adolescents that represent the diversity of the
    target population.

For more information

Contact Janet McGruder, Georgia Immunization Program Education Manager, at (404) 657-3158 or Janet.McGruder@dph.ga.gov.

Georgia Resources: Protect Their Future Poster

Item Name Posted By Date Posted
Georgia Adolescent Immunization Study (2016) Link Administration 11/21/2018
Protect Their Future Poster PDF (185.5 KB) Administration 11/16/2018
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