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Chapter 6: Engaging Parents
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Parents play a critical role in the health and wellness of their children, including ensuring their teen has received all ACIP-recommended adolescent vaccines. Based on recent
survey data, approximately two-thirds of teens reported being anxious about making decisions related to their health. Many teenagers turn to their parents for information
about their health, and almost all teenagers reported that they were comfortable asking their parents questions and trust them when it comes to issues about their health.1 When it comes to vaccination, 87% of parents said they feel responsible for their teen receiving all recommended vaccines.1 Teenagers also believe that parents should be primarily responsible for their children getting all recommended vaccines from childhood through adolescence.1

Even though parents are working hard to keep their children healthy, some parents are unaware of the importance of adolescent immunizations. Twenty-three percent of parents surveyed said they believe vaccines are for babies, and not as important for teenagers.1
Therefore, it is important for immunization programs to conduct outreach initiatives to the public to increase awareness for adolescent vaccines, as well as targeted messaging on specific vaccines such as HPV.

The activities highlighted in this chapter relate to engaging parents:

  • Getting Started: Protect Their Future poster (Georgia)
  • Moving Forward: HPV public awareness campaign (Massachusetts)
  • Taking It to the Next Level: Adolescent vaccine public awareness campaign (Texas)

Unity Consortium survey conducted online by Harris Poll in 2016 among 506 teens aged 13-18, 515 parents of teens, and 405 primary care physicians.

Immunization Program Highlights

GEORGIA: "Protect Their Future" Poster

The Georgia Department of Public Health Immunization Program created a poster to educate parents about vaccines recommended for children ages 11 to 18 years.

MASSACHUSETTS: HPV Public Awareness Campaign

The Massachusetts Immunization Program implemented a targeted advertising and Twitter campaign to raise HPV awareness among parents of adolescents. 

TEXAS: Adolescent Vaccines Public Awareness Campaign

The Texas Department of State Health Services (DSHS) Immunization Unit used the findings of a marketing research study as the basis of a recurring public awareness campaign about adolescent vaccines.

Adolescent Guide: Chapter 6 Resources

Item Name Posted By Date Posted
AIM Data: IP that conduct public HPV outreach JPG (26.04 KB)  more ] Administration 3/4/2019
CDC: For Partners - Teen Immunization Resources Link Administration 11/22/2018
CDC: Info on HPV, flu, meningococcal, & Tdap Link Administration 11/22/2018
Alaska DHSS, HPV Resources Link Administration 11/22/2018
Alliance for Immunization in Michigan, Adolescents Link Administration 11/22/2018
EverThrive Illinois, HPV Social Media Toolkit Link Administration 11/22/2018
Florida Department of Health, Immunization Flyers Link Administration 11/22/2018
Georgia DoH, Preteen Vaccine Awareness Toolkit Link Administration 11/28/2018
Hawaii DHVI, Preteens & Adolescents Link Administration 11/22/2018
Immunize Nevada-You Are the Key for an HPV Free NV Link Administration 11/22/2018
Iowa Adolescent Immunization Brochure Link Administration 11/22/2018
Montana DPHHS, Teen Vax Challenge Link Administration 11/22/2018
North Dakota Dept of Health, Immunization PSAs Link Administration 11/22/2018
South Carolina DHEC, Vaccines for Teens Brochure Link Administration 11/22/2018
SC Dept of Health Vaccine Brochure - Spanish Link Administration 11/22/2018
SC Dept of Health Vaccine Poster Link Administration 11/22/2018
SD Dept of Health, HPV is Cancer Prevention Link Administration 11/28/2018
AZ Partnership for Immunization, Info for Parents Link Administration 11/22/2018
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