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CHAPTER 2: Engaging Teens Directly
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To most teenagers, being healthy is a top priority. Results of a recent survey indicate that nearly all teens (91%) feel that staying healthy is extremely/very important. Other things that matter to members of this age group include doing well in school (94%), maintaining good relationships with parents (92%), and having friends they can trust (91%).1 Furthermore, there is strong consensus among teens on the importance of vaccinations–73% of those surveyed said it is “extremely” or “very important” to receive all recommend vaccines to stay healthy.1

While nearly 9 of 10 teenagers surveyed (87%) are confident in their ability to keep themselves healthy, 83% would like to learn more about how to be healthier.1 However, some adolescents may lack basic information on why vaccines are needed, as well as which vaccines they need during adolescence.

Engaging adolescents to take part in decisions about their own health and providing vital information about adolescent vaccines directly encourages them to participate in the critical health care decisions that will govern their health for many years to come.2 This can be approached in a variety of ways, such as social media campaigns and community initiatives (schools, college fairs, community centers).



Washington State: Supporting HPV campaigns developed with input from and targeting at-risk subpopulations
The Washington State Department of Health Office of Immunization and Child Profile provided funding to external partners to support development of HPV immunization campaign messages targeting two at-risk subpopulations of adolescents and young adults.


NEW JERSEY: Enhancing the Protect Me With 3+ Campaign
The New Jersey Department of Health and Senior Services Vaccine Preventable Disease Program, together with the Partnership for Maternal and Child Health of Northern New Jersey (PMCHNNJ), developed and implemented a multi-pronged adolescent immunization awareness initiative that includes an annual PSA contest.                               


PENNSLYVANIA: #UDontGetIt Campaign
The Pennsylvania Department of Health Division of Immunizations supported a coalition based immunization education campaign directed at adolescents.


1 Unity sponsored Adolescent Health and Immunization Survey conducted online within the US by Harris Poll (Fall 2016).
2 Call to Action: Addressing New and Ongoing Adolescent Vaccination Challenges. National Foundation for Infectious Diseases, 2016. Updated March 2016. Accessed July 1, 2017.


Adolescent Guide: Chapter 2 Resources

Item Name Posted By Date Posted
AIM Data: IP using social media to target teens PDF (48.02 KB) Administration 10/2/2017
South Carolina DOH Vaccine Poster Link Administration 10/2/2017
Utah Department of Health Got Vaxed Link Administration 10/2/2017
Alliance for Immunization in Michigan Link Administration 10/2/2017
American Academy of Pediatrics Social Media Toolk Link  more ] Administration 10/2/2017
The Nemours Foundation TeensHealth™ Link Administration 10/2/2017
PKIDS GetVaxed Campaign Link Administration 10/2/2017
PKIDS Your Choice! Campaign Link Administration 10/2/2017
CHOP Education Center – Vaccines and Teens Link Administration 10/2/2017
IAC Immunization Info for Teens Link Administration 10/2/2017
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