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News & Press: Program Pulse

Minnesota: Diverse Media Project

Friday, July 22, 2016  
Posted by: Anu Bhatt
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Minnesota is reaching out to diverse communities through targeted media outlets using print and online publications, and local radio stations. They are using outlets that are trusted by the diverse communities to provide accurate and reliable immunization information using messages and images that are relevant to the community/culture. The print/online messages were translated into four languages and the radio PSAs were translated into eight languages. The program is creating these messages on a bi-monthly basis. To see samples of the materials used in Minnesota, click here.

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