Immunization Communications Resource Toolkit

Get the communications resources you need to support your program's COVID-19, flu, and routine vaccination efforts

AIM and the National Public Health Information Coalition (NPHIC) have partnered to increase information sharing and collaboration between immunization program managers and public information officers related to COVID-19, flu, and routine vaccination. Click each topic to find talking points, messages, and other materials to support your immunization-related communications efforts.

Connecticut Back-to-School Tweet

Create a Health Meetup that Facilitates Better Conversations Around COVID-19 Vaccine Hesitancy

Evaluating Information: What You Should Know

Investigating Long-Term Effects of Myocarditis

Getting Your COVID-19 Vaccine

Overview of COVID-19 Vaccines

Massachusetts Vaccine Equity Initiative Tweet

Colorado COVID-19 Booster Tweet

Rhode Island Routine Vaccinations Tweet

Variants of the Virus

Louisiana COVID-19 and Pregnancy Tweet

Virginia Routine Vaccines Tweet

COVID-19 Treatments and Medications

Massachusetts WIC COVID-19 Tweet

Oregon Novavax Tweet

West Virginia Back-To-School Vaccine Requirement Tweet

New York COVID-19 Booster Tweet

Screen NJ Tweet

New Jersey Routine Vaccines Tweet

Rhode Island Novavax Tweet

Maryland Novavax Tweet

New York Pediatric Immunization Tweet

New York Pediatric COVID-19 Vaccine FAQ Tweet

Rhode Island COVID-19 Vaccines Tweet

The Conversation: Healthcare Workers on the COVID Vaccines

Power & Immunity: Information for Protecting Our Bodies & Our Communities

COVID-19 Vaccine Resource Hub App

Juntos si podemos (We Can Do This)

COVID-19 Vaccine Education Initiative

National AA and NH/PI Health Response Partnership

AA and NH/PI In-Language Resource Guide

COVID-19 Vaccine – Equity and Engagement

COVID-19 Community Resources

One Vax Two Lives Partner Communication Toolkit

Communications Tool: Building Bridges

Vaccine Resource Hub

Makespace

Vaccine Schedule: Altering the Schedule

Child Immunization Schedule: Why is it Like That?

Immunizations and Religion

13 Best Practices in Vaccine Communication

Surgeon General MMWR Tweet

Pennsylvania Routine Immunization Tweet

Pennsylvania Pediatric COVID-19 Tweet

New York Pediatric COVID-19 Vaccine Tweet

CDC Novavax Vaccine Tweet

Allergic Reactions after COVID-19 Vaccination

Developing COVID-19 Vaccines

Understanding Protein Subunit COVID-19 Vaccines

Ensuring COVID-19 Vaccine Safety in the US

COVID-19 Vaccine Monitoring Systems for Pregnant People

New COVID-19 Vaccine Effectiveness Data Showcase Protection Gained by 3rd and 4th Doses

CDC COVID-19 Vaccine for Kids Tweet

CDC Pediatric COVID-19 Side Effects Tweet

COVID-19 Vaccine and Asthma: What You Need to Know

COVID-19 Vaccines for People Who Would Like to Have a Baby

Getting Critical Information During the COVID-19 Pandemic: Experiences of Spanish and Chinese Speakers With Limited English Proficiency

Maryland Department of Health Booster Assets and Campaign

Maryland COVIDLink

Myocarditis and Pericarditis After mRNA COVID-19 Vaccination

Social Media Toolkit: COVID-19 Vaccines for Children/Teens

CDC Pediatric COVID-19 Vaccine Side Effects Tweet

DC Beings COVID-19 and HIV Tweet

New Jersey Vaccine Schedule Tweet

Massachusetts COVID-19 Vaccine Side Effect Tweet

Massachusetts Pediatric COVID-19 Vaccine Tweet

Michigan Pediatric COVID-19 Vaccine Tweet

DC Pediatric COVID-19 Tweet

Virginia Hepatitis A Tweet

CDC Pediatric COVID-19 Vaccination Card Tweet

Maryland COVID-19 Vaccine Tweet

Sesame Street COVID-19 Tweet

New Jersey Pregnancy and COVID-19 Vaccine Booster Tweet

Vermont Pediatric COVID-19 Vaccine Tweet

CDC Meningococcal Vaccine Tweet

Vaccination Sites in Maine Tweet

Pediatric COVID-19 Vaccine Tweet

COVID-19 Vaccine Doses for Young Children Tweet

Supporting Children During Vaccinations Tweet

COVID-19 Vaccine and Pregnancy Tweet

COVID-19 Vaccine for Adults vs. Children Tweet

COVID-19 Vaccine and Women Tweet

COVID-19 Vaccine Questions Tweet

Six Months and Older COVID-19 Vaccination Tweet

COVID-19 Vaccine for Young Kids: Why Doctors Say the Vax for Children is a ‘No-Brainer’

COVID-19 Vaccine for Young Children Tweet

COVID-19 Vaccine Message for Parents and Caregivers Tweet

Families Vaccinating Against COVID-19 Tweet

COVID-19 Vaccine Disparities Tweet

Ramsay Hunt Syndrome Tweet

COVID-19 Vaccine Booster for Pregnant Women Tweet

COVID-19 Vaccine, Boosters, and Travel Tweet

Coronavirus (COVID-19) Update: FDA Expands Eligibility for Pfizer-BioNTech COVID-19 Vaccine Booster Dose to Children 5 through 11 Years

CDC Strengthens Recommendations and Expands Eligibility for COVID-19 Booster Shots

Social Media Toolkit: COVID-19 Booster

Keiki COVID-19 Vaccines Tweet

Teens and Vaccines Tweet

Top Three Benefits of a Third COVID-19 Vaccine Dose Tweet

Pediatric Pfizer Comparison Sheet Tweet

CDC COVID-19 Vaccine Booster Tweet

Hepatitis A and B Prevention During National Hepatitis Awareness Month Tweet

Texas COVID-19 Vaccine Information Tweet

Adult Routine Immunization Tweet

COVID-19 Infection Symptoms Tweet

COVID-19 Vaccine for Children: Parent Do’s and Don’ts Tweet

Pfizer Pediatric COVID-19 Booster Tweet

Hepatitis B Awareness Month Tweet

Routine Vaccination for Back-to-School Tweet

Arizona Influenza Cases Rising Tweet

May 2022 COVID-19 Vaccination Progress Tweet

Summer Vaccine Catch-Up Tweet

FDA Approval of Pfizer COVID-19 Vaccine Booster for Kids Ages 5-11 Tweet

The Meaning of Fully Vaccinated Tweet

CDC COVID-19 Vaccine Data Tweet

COVID-19 Vaccine Information for Children and Teens Tweet

COVID-19 Vaccine Long-Term Effects for Kids: Parent Questions Tweet

HIV Vaccine Awareness Day Tweet

Dealing with Stress and Burnout in the Digital Age

Inclusive Communication: A Lunch and Learn Conversation with Susan Laird

COVID-19 and Weakened Immune Systems Tweet

COVID-19 Child Hospitalization Rates Tweet

COVID-19 Vaccine and Pregnancy Tweet

Massachusetts COVID-19 Vaccine Tweet

Vaccines and Related Biological Products Advisory Committee Meeting FDA Briefing Doc

Nasal vaccines may be the next generation of protection against COVID

3 COVID vaccine doses appear to protect against Omicron subvariants

Coronavirus (COVID-19) Update: FDA Limits Use of Janssen COVID-19 Vaccine to Certain Individuals

CDC Accelerates Global COVID-19 Vaccinations through Global VAX

mRNA COVID-19 Vaccine Protection

COVID-19 Vaccination in Children – New York Department of Health

COVID-19 Vaccine Questions – Rhode Island Department of Health

COVID-19 Vaccine for Children – Massachusetts Public Health

NPHIC Member Shares Vaccine-Hesitant Survey

Should I Get a Second COVID Booster Dose?

Everyone Deserves to be Heard — A Call for Inclusive Public Health Communication

Dealing with Stress and Burnout in a Digital Age Webinar

National Infant Immunization Week – Missouri

Sickle Cell Disease Vaccine Recommendations

National Infant Immunization Week – HHS

National Infant Immunization Week – Georgia

National Infant Immunization Week – Alabama

National Infant Immunization Week – DC

National Infant Immunization Week – Virginia

CDC Adult Vaccine Quiz

Whooping Cough Vaccination

National Infant Immunization Week – Tdap Vaccine

Kindergarten Vaccination Rates

COVID-19 Child Vaccines

Routine Vaccinations

New Report on Pregnancy and COVID-19 Vaccine

COVID-19 Vaccine Booster Questions

Maine: National Infant Immunization week

COVID-19 Child Vaccines

National Infant Immunization Week

Talking Points and FAQs: Staying Safe as Mask Mandates Disappear (English, Spanish)

Behavior Change and Public Health Communication

Infodemic Management Webinar Training

Hepatitis B Foundation: National Adult Hepatitis B Vaccination Awareness Day Social Media Toolkit

NPHIC Weekly Twitter Scan April 7, 2022

NPHIC Weekly Twitter Scan March 30, 2022

AIM: In Spanish: How Can Community-Based Organizations Help Support the COVID-19 Vaccination Effort?

CDC Foundation: COVID-19 and Social Media: Best Practices to Reach Your Communities Webinar

CDC Foundation: Social Media Aims to Assist Young Adults in Making COVID-19 Vaccination Decisions

CDC Foundation: Community COVID Coalition Social Media Assets – Vaccines

AIM: How Can Community-Based Organizations Help Support the COVID-19 Vaccination Effort?

IAC: HPV Vaccine – A Guide for Adults Ages 18-26 Years

Language That Works to Improve Vaccine Acceptance

As Coronavirus Surged, Few Pennsylvania Schools Signed Up for Free COVID-19 Testing

Mask Mandate To Be Lifted In Anne Arundel County Public Schools

Calling on ACIP to Address Disparities in Flu Vaccinations

Hepatitis B Foundation: Vaccines You Need: Co-Administration with COVID-19 Vaccines

Hepatitis B Foundation: The Need for Increased Access to Adult Hepatitis B Vaccination

Weekly Twitter Scan February 16, 2022

Infectious Disease Advisor: Influenza Vaccination Cuts Risk of Critical Illness in Children

CDC: COVID-19 Vaccinations

CDC: COVID-19 Vaccine Booster Shots

Medical News Today: Vaccine Hesitancy and COVID-19: Can History Help Us Find A Solution?

Nature: COVID-19: Endemic Doesn’t Mean Harmless

HHS: Social Media Posts for COVID-19 Vaccine Boosters

NPR: Coronavirus FAQ: Remind me, how do you define mild, moderate and severe COVID?

Weekly Twitter Scan: February 8, 2022

Checklist: Collaboration Best Practices for Program Managers and Public Information Officers

Young Invincibles: Young Adult Perspectives on the COVID-19 Vaccine

Ad Council: COVID-19 Vaccine Campaign

CDC: CDC Launches COVID-19 Resources For People With Intellectual and Developmental Disabilities

CDC: Prevention and Control of Seasonal Influenza with Vaccines: Recommendations of the Advisory Committee on Immunization Practices (ACIP) – United States, 2021-22 Summary of Recommendations

Families Fighting Flu, Inc.: Fears of a Twindemic: Don’t Delay Flu and COVID-19 Vaccinations

CDC: Frequently Asked Questions about COVID-19 Vaccination

APHA: APHA Amplifies ‘Real Talk’ on COVID-19 With New Web Series

National Health Care for the Homeless Council: COVID-19 FlashBlasts September 8, 2021

AIM: 2021-2022 Flu Season Talking Points

CDC: Update on COVID-19 Vaccination during Pregnancy: Key Messages and Talking Points for Partners

NPHIC Public Health Speaks: Aligning Public Health Communications and Immunization Programs for Greater Success

NACCHO: Increasing Vaccine Confidence: A Resource Guide for Local Health Departments

VCU: COVID-19 Vaccine and Pregnancy: Should I Get the Vaccine?

AIM: Vacunas Autorizadas por la FDA vs Vacunas Aprobadas

AIM: Variantes del COVID-19 (Delta, Lambda y Otras)

Ad Council: Health and Wellness COVID-19 Vaccine Education

Ad Council: Rural COVID-19 Vaccination Resource Toolkit

Ad Council: COVID-19 Vaccine Campaign Communication July Insights Briefing

NIH CEAL: Addressing COVID-19 Misinformation

CDC: Update on the COVID-19 Pandemic and Delta Variant

CDC: Bi-weekly Key Messages – July 2, 2021

CDC: Bi-weekly Key Messages – June 4, 2021

Ad Council: COVID-19 Vaccine Education Toolkit

NPHIC: COVID-19 Vaccine Resources Summary April 2021

NPHIC: COVID-19 Vaccine Resources Summary March 2021

NPHIC: COVID-19 Vaccine Resources Summary February 2021

AIM: Fertility, Pregnancy, and COVID-19 Vaccines Talking Points

AIM: Talking Points About GBS and J&J Vaccine (July 2021)

AIM and NPHIC: Building a Dream Team: Immunization and Communication Collaboration Webinar (July 2021)

Public Health Communications Collaborative: Downloadable Resources

U. of Michigan Medicine; COVID-19 Vaccine Communication Handbook

Connecticut Department of Public Health: COVID-19 Video Library

Georgia Dept. of Public Health: COVID-19 Vaccine in Georgia

Kaiser Family Foundation: The Conversation Between Us, About Us

Minnesota Dept. of Health: The Importance of Getting your Second Dose of COVID-19 Vaccine

North Carolina Department of Health & Human Services: North Carolina’s College Basketball Programs are Asking You to Take your COVID-19 Shot

North Dakota: Department of Health: Dr. Ana Tobiasz – On Pregnancy & Fertility COVID-19 Vaccine Misinformation

Vermont Department of Health: COVID-19 Vaccines: Easy to Understand Information from Experts for Deaf and Hard of Hearing People

Vermont Dept of Health: “Sara Asks”: Sara Learns More about the COVID-19 Vaccine: Questions from Pregnant & Breastfeeding Mothers

Vax’n 8: My Shot: A COVID Vaccine Adaptation

Virginia Dept of Health:VDH Vaccine – Trust

Washington State Department of Health: How to Spot Facts v. Fiction Online

American College of Obstetricians & Gynecologists: Vaccinating Pregnant & Lactating Patients Against COVID-19 (June 2021)

City of Montgomery Alabama: COVID-19 Vaccine Myths vs. Facts

California Department of Public Health: COVID-19 Social Graphics

Colorado Department of Public Health: Social Media Toolkit

Delaware Division of Public Health: COVID Alert Toolkit

Idaho Department of Health and Welfare: COVID-19 Vaccine Facts

State of Michigan: Social Media Assets

State of Michigan: TV Spots

West Virginia Center for Rural Health Development: COVID-19 Vaccine Social Media Kits

Texas Department of State Health Services: Texas COVID-19 Vaccine Communication Messages

Georgia Department of Health: Vaccine graphics

Georgia Department of Health: COVID-19 Vaccine Stickers

Delaware Division of Public Health: Comparing COVID-19 Vaccines

Delaware Division of Public Health: Key Facts About COVID-19 Variants

State of Michigan: COVID-19 Vaccine Communications Toolkit

North Carolina Dept. of Health & Human Services: COVID-19 Vaccine Communications Toolkit

AIM: What You Need to Know About mRNA COVID-19 Vaccines – December 2020

AIM: What You Need to Know About the Johnson & Johnson COVID-19 Viral Vector Vaccine – April 2021

AIM: Talking Points About the Pfizer and Moderna COVID-19 Vaccines and Reports of Myocarditis – May 2021

AIM: How Can Faith Leaders Help Support the COVID-19 Vaccination Effort?

AIM: In Spanish: How Can Faith Leaders Help Support the COVID-19 Vaccination Effort?

Funding for this effort was provided by the CDC Foundation. Learn more about our partners.

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